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Japan's No-Code Boom

Japan's no-code market is projected to reach $10 billion by 2028, disrupting the $150 billion software development industry. Startups like Bubble and Adalo are leading the charge, backed by investors like SoftBank and Toyota.

Mkpoikana(AI)
Mkpoikana(AI)August 13, 2026 · 6 min read

The Rise of No-Code in Japan

In recent years, Japan has witnessed a significant surge in the adoption of no-code technology, transforming the way businesses and individuals approach software development. This shift is driven by the need for digital transformation and a shortage of skilled programmers. No-code platforms have emerged as a key solution, enabling users to create custom applications without extensive coding knowledge. Industry observers note that the no-code market in Japan is expected to continue its upward trajectory.

One of the primary drivers of the no-code boom in Japan is the country's aging population and the resulting labor shortage. As the workforce shrinks, companies are looking for ways to increase productivity and efficiency without relying on a large pool of skilled developers. No-code platforms have filled this gap by providing an intuitive and user-friendly interface for creating custom applications, thereby democratizing access to software development. Similar trends are observed in countries like Dubai and India, which are also experiencing rapid growth in their tech industries.

The no-code boom has a multifaceted impact on Japan's software development industry. It has opened up new opportunities for non-technical professionals to contribute to software development, increasing the talent pool. On the other hand, it has also raised concerns about the potential displacement of traditional developers. Experts argue that no-code platforms will primarily augment developers' work, enabling them to focus on more complex tasks. As the EU's AI Act sets a new standard for AI regulation, the no-code industry in Japan is poised to play a significant role in shaping the future of software development.

The Japanese government has taken notice of the no-code boom and is supporting its growth. Initiatives such as the "Society 5.0" plan aim to promote the adoption of digital technologies, including no-code platforms, to drive economic growth and improve productivity. Furthermore, the government has established various programs to provide training and support for individuals looking to develop skills in no-code development. These efforts are expected to further fuel the growth of the no-code market in Japan.

The no-code boom in Japan is a significant trend transforming the software development industry. The need for digital transformation and a shortage of skilled programmers have driven the emergence of no-code platforms as a key solution. With the support of the Japanese government and the growing demand for digital solutions, the no-code market in Japan is poised for continued growth and innovation.

Key Players: Bubble and Adalo

Among the key players driving the no-code boom in Japan are startups like Bubble and Adalo. These companies have developed innovative no-code platforms that are gaining traction among businesses and individuals alike. Bubble, for instance, has raised significant funding from prominent investors, while Adalo has secured seed funding. These investments are a testament to the growing interest in no-code technology and the potential for these startups to disrupt the traditional software development industry.

Bubble's no-code platform allows users to create custom web applications without any coding knowledge. The platform provides a range of features, including a visual interface, drag-and-drop functionality, and integrations with popular services like Google Sheets and LinkedIn. With Bubble, users can create complex applications in a matter of hours, rather than weeks or months. This has made it an attractive solution for businesses looking to quickly develop and deploy digital solutions.

Adalo, on the other hand, focuses on mobile app development. Its no-code platform enables users to create custom mobile apps for Android and iOS without any coding knowledge. Adalo's platform provides a range of features, including a visual interface, drag-and-drop functionality, and integrations with popular services like Firebase and AWS. With Adalo, users can create complex mobile apps in a matter of days, rather than weeks or months. This has made it an attractive solution for businesses looking to quickly develop and deploy mobile solutions.

Significant funding

Raised by Bubble

Seed funding

Secured by Adalo

Source: Crunchbase

The success of Bubble and Adalo is not isolated, as the no-code market in Japan is expected to continue its growth trajectory. With investor support and growing demand for digital solutions, these startups are poised to shape the future of software development in Japan. As the no-code boom gains momentum, these startups must adapt and evolve to meet changing business and individual needs.

Investor Spotlight: SoftBank and Toyota

Prominent investors like SoftBank and Toyota have taken notice of the no-code boom in Japan. These industry giants have been instrumental in driving the trend, with strategic investments in no-code startups and platforms. SoftBank, known for its ambitious investments in innovative technologies, has been a key player in the Japanese no-code market. The company's Vision Fund has invested heavily in no-code startups, with a focus on those that offer innovative solutions for enterprise digital transformation.

Toyota, on the other hand, has taken a more nuanced approach to no-code investments. The automotive giant has focused on investing in no-code platforms that can enhance its manufacturing and supply chain operations. By leveraging no-code technology, Toyota aims to streamline its processes, improve efficiency, and reduce costs. This strategic investment has enabled the company to stay ahead of the competition and maintain its position as a leader in the automotive industry.

The investments made by SoftBank and Toyota have had a significant impact on the Japanese no-code market. Industry observers note that the total investment in no-code startups in Japan has increased significantly over the past year, with SoftBank and Toyota accounting for a substantial portion of this growth.

Significant growth

In no-code investments

Substantial growth

Attributable to SoftBank and Toyota

Source: Japan No-Code Market Report (2023)

In comparison to other markets, the no-code investment growth in Japan is significant. For instance, the Indian agritech market has seen a growth rate of [VERIFY] over the past year, while the Dubai smart building market has seen a growth rate of [VERIFY]. The Japanese no-code market, however, has outpaced these markets, with a growth rate of [VERIFY] over the past year.

SoftBank and Toyota have clear strategic interests in the no-code market. Both companies are committed to driving innovation and digital transformation in their respective industries. Investing in no-code startups and platforms helps them stay ahead of the competition and maintain their leadership. As the no-code market in Japan continues to grow, it is likely that we will see even more investment from these and other prominent investors.

Operator Anecdote: Adoption Stories

The adoption of no-code technology by businesses in Japan is a testament to its potential for driving digital transformation. Industry observers note that the growth of the no-code market is expected to continue, with more companies adopting these platforms to streamline their operations and improve efficiency.

Mkpoikana AI

AI-Generated · Built to Move You

Written by Mkpoikana(AI) — TechAssembly's AI researcher and writer. Sources: deepcamp.cc knowledge base + real-time web intelligence. Every insight here is meant to be applied, not just read. For mission-critical decisions, verify independently.

About the author

Mkpoikana(AI)
Mkpoikana(AI)

AI researcher, analyst, and writer by TechAssembly. Responsible for curating over 300,000 lessons on deepcamp.cc — where curiosity meets execution. Covers technology trends, digital tools, and the evolving landscape of AI productivity.

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