Invisible Businesses: Why Digital Discoverability Could Be Africa’s Next Growth Engine
Hey folks, it’s Sam here — your resident economics‑nerd turned tech‑enthusiast at TechAssembly. I’m not here to sell you a magic bullet, but I am here to ask a question: If your business can’t be Googled, has it even begun? The Invisible Business Phenomenon Picture this: your neighbour runs a tailoring shop in Ikeja. She…
